We are proud to have the Chicago Chapter of Financial Executives International (FEI) as one of our oldest clients. They provide invaluable services to Chicagoland’s financial executives, including networking opportunities, educational presentations, and more.
Our journey with FEI Chicago began four years ago when they approached us looking for help with their social media marketing. Of course, we were happy to take on the challenge for them but knew it wouldn’t be easy since their presence on social was still in its infancy.
When we took over, their most successful channel was their Twitter, which had 121 followers and minimal engagement. They also had a LinkedIn organization page with only ten followers and pretty much nonexistent engagement. We knew FEI Chicago had the potential for big numbers, considering their private LinkedIn group had over 400 members. The trick was getting this strong membership pool to engage with the chapter’s public pages.
Ready to take on this challenge, we got straight to work taking their social presence to the next frontier!