On the other hand, SEO offers compounding results. Creating a more navigable website makes users more likely to stay and get interested, as will creating content that they actually want to see. These factors, combined with optimization, will gradually boost your search rankings, and the search value of regular blog posts will compound month by month. Over the course of about half a year, your business will reach top rankings for terms relevant to your industry, and the increase in web traffic and conversions will lead to considerable returns on investment.
All of this is measurable, too. In addition to SEO, graphic design, email marketing, social media management, and other valuable online marketing services, Frontier also uses software to provide analytics that illustrate the progress being made. This way, you can see what is and isn’t working, and it becomes easier to make decisions regarding your marketing strategy.
In contrast, other marketing firms often try to hook you with promises of instant results. If you have a gut feeling that those promises are too good to be true, it’s because they probably are. These firms use methods like the PPC ads discussed above, buying email lists rather than building them organically, artificially enlarging social media followings, padding ratings on review sites, and other cheap tactics that take shortcuts to give the appearance of quick and easy results.
However, those tactics don’t generate conversions because they’re focused on artificially driving up traffic numbers rather than creating an experience that makes online users want to become regular customers. Not only that, but they have little lasting impact. That’s because once the ads have run for the paid-for amount of time, and the bought email list has been thoroughly mined for customers, there’s no structure in place to keep generating traffic, and you have to pay more to renew your ads and buy more email lists. So not only are these tactics dishonest, but they’re ineffective at increasing revenue in the long-term.
What Frontier Marketing offers, then, is an array of online marketing services that provides real, lasting value and brings you more business in the long-term and not just the short-term.