When it comes to online marketing, you have numerous options for what sort of strategy you can put together. To develop a plan that’s truly effective though, you need professionals with extensive background knowledge in the field. Frontier Marketing offers exactly that expertise necessary to create an online marketing strategy that provides measurable results, boosting your company’s website traffic and sales.
How is Frontier Marketing different from other marketing firms, though? The difference lies in Frontier’s focus on tactics that deliver high value in the long-term, as well as in their specialized team that can effectively manage any project.
The Value We Offer
Frontier Marketing places focus on search engine optimization as the primary channel for building value for a business. SEO is the process of getting your company’s website to rank early and often in search results on search engines like Google.
SEO is distinct from paying to be at the top of the results page, though, and the two shouldn’t be confused. Those pay-per-click ads are much more expensive to maintain, offer diminishing returns, and don’t create conversions the way that SEO does. After all, how often do you click on the ads that appear at the top of search results? Moreover, how often do you then buy something from that site? Probably very rarely.
On the other hand, SEO offers compounding results. Creating a more navigable website makes users more likely to stay and get interested, as will creating content that they actually want to see. These factors, combined with optimization, will gradually boost your search rankings, and the search value of regular blog posts will compound month by month. Over the course of about half a year, your business will reach top rankings for terms relevant to your industry, and the increase in web traffic and conversions will lead to considerable returns on investment.
All of this is measurable, too. In addition to SEO, graphic design, email marketing, social media management, and other valuable online marketing services, Frontier also uses software to provide analytics that illustrate the progress being made. This way, you can see what is and isn’t working, and it becomes easier to make decisions regarding your marketing strategy.
In contrast, other marketing firms often try to hook you with promises of instant results. If you have a gut feeling that those promises are too good to be true, it’s because they probably are. These firms use methods like the PPC ads discussed above, buying email lists rather than building them organically, artificially enlarging social media followings, padding ratings on review sites, and other cheap tactics that take shortcuts to give the appearance of quick and easy results.
However, those tactics don’t generate conversions because they’re focused on artificially driving up traffic numbers rather than creating an experience that makes online users want to become regular customers. Not only that, but they have little lasting impact. That’s because once the ads have run for the paid-for amount of time, and the bought email list has been thoroughly mined for customers, there’s no structure in place to keep generating traffic, and you have to pay more to renew your ads and buy more email lists. So not only are these tactics dishonest, but they’re ineffective at increasing revenue in the long-term.
What Frontier Marketing offers, then, is an array of online marketing services that provides real, lasting value and brings you more business in the long-term and not just the short-term.
A Dedicated Team of Specialists
One reason Frontier Marketing is able to do this so effectively is because of its team composition and dynamic. When you become a client of Frontier, you get access to a whole team of professionals specializing in each piece of overall marketing strategy.
The layout and coding of your web content is handled by SEO specialists with years of study in the field. Because Google changes their search algorithms hundreds of times per year, it’s important to have experts on hand who stay up to date on the current best practices and know how to apply them to all of the content that you put out.
The Frontier team also includes dedicated content writers who are trained to write all the content on your website, blogs, and other materials. Not only does this result in professional, well-written content that potential customers will actually want to read, but because these content writers are trained in including SEO best practices in their writing, you’ll get the maximum value out of every web page and blog post.
Frontier has its own in-house graphic designer as well. This means that we can provide custom graphic content including brand guides, infographics, website graphics, and more. This original visual content will improve your company image as well as make your content more appealing and increase the SEO value of your content.
Together, this team combines their respective talents to deliver quality content as part of a complete marketing strategy. With so many experts on your side, all of whom are focused on providing you the most effective marketing services, you’ll be well-equipped to continue growing your customer base for years to come, so give Frontier Marketing a call today and see how your business can benefit.
Frontier Marketing LLC is constantly exploring cutting edge marketing tools and technology, our firm continues to push the limits of traditional marketing.
We specialize in business solutions for nonprofits and organizations across a variety of industries. Our firm has provided over a dozen companies with Internet Marketing Services including Search Engine Optimization, Web Development, Social Media, Content Creation, Reputation Management, E-Commerce Platforms, Email Marketing, and Analytics.
It is important to our entire team to conduct business in accordance with our company values at all times. We thrive to be professional in our work using the highest standards, you should be the center-of-attention when paying for our services.