Your company brand should portray your company’s personality and represent a promise you make to your customers that lets them know what to expect.
Before you get started on your brand logo, answer the following questions:
– Who are you?
– What is your company’s mission?
– What do you want your company to stand for?
– Are you experienced and reliable?
– What are the benefits and features of your products or services?
– Are you High-Cost/ High-Quality or Low-Cost/ High-Value?
– What do customers or prospects already think of you?
– What qualities do you want prospects to associate with your company?
Next, Research your prospect’s needs, habits and desires. What is your target customer base attracted to? Products? Services? Colors? What are their interests? Do they have any health issues? Really take the time to get inside their minds.
Once you have got a good grasp on your customer’s begin researching your competitors. Do a quick Google image search of what similar businesses have done with their logos. What does and doesn’t work? For example, doing a search of “Ice cream shop logos” you will find that there are many variations of the ice cream cone. This is because it is an easily recognizable icon for ice cream and is perfect for a simple ice cream shop logo. You do want to be different than your competitors but be careful of being so different that it just doesn’t make sense.
A perfect logo should, clearly represent the company, be easily recognizable, be simple, and be timeless while staying current.
The goal is to create a logo that will hold up well as time changes. However we can’t always predict how trends will change. Don’t be afraid to update or modify your logo in time. Many successful businesses like Starbucks, Shell, Pepsi, and Apple have had several logo revisions over the years. Using what information you have learned about your target market, customize your logo to attract and retain their attention. Make sure to use the proper colors, fonts and images that represent the personality of your business. For example, you wouldn’t use a rugged font and black and red colors for a health and wellness company. Remember, less is more! Use no more than 3 colors in your logo. The less detail the easier it will be to process.
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