Learn Why Video is Essential to Your Marketing Strategy
No matter what type of device you use to access the internet, whether a phone, tablet, or desktop computer, chances are that a lot of that time is spent watching videos. Yet, how much consideration have you given to including video in your online marketing strategy?
It may seem like an unnecessary addition, but the reality is that video is taking over online marketing, and fast. Here’s a breakdown of why you need to start including video in your marketing, based on the words and actions of your audience, the experts, and your competitors.
What Is Your Audience Doing?
These days, nearly three-quarters of all web traffic is people watching videos, and it’s expected to go up to 80% by 2019. That fact both seems crazy but also makes a lot of sense when you first hear it—after all, think of all the platforms people use to watch video.
On Snapchat, 10 billion videos are watched every day. On Facebook, half a billion people watch videos every day. On Twitter, 82% of users watch videos. Between YouTube and these other platforms, 28% of smartphone users watch videos on their device on a daily basis.
The evidence is clear: people like videos. In fact, four times as many consumers say they would prefer to watch a video about it as consumers who say they’d prefer to read about it. What’s that mean? It means that video will give you the best click-through rate on social media platforms like Facebook.
What Do the Experts Say?
More than half (52%) of marketing professionals claim that video has the best return on investment (ROI) of any marketing channel.
Of course, video can’t replace other channels like SEO or email marketing because those are long-term strategies that steadily build business, but this does mean that video is a key tactic for infusing your strategy with some extra “oomph”. In fact, including “video” in the subject line of an email boosts open rates by 19%, increases click-through rates by 65%, and reduces un-subscribes by 26%. This is just one way video complements other channels.
Generally, marketers say that video is most effective for brand awareness, lead generation, and online engagement. Find ways to use video to target those areas in a way that’s integrated into the rest of your strategy, and you’ll see those returns.
What Are Your Competitors Doing?
Many business owners either have already seen the impact of video firsthand, or are planning to adopt video marketing as soon as possible. 76% of small business owners who’ve used video report a significant direct impact on their business. As a result, 96% of b2b companies say they plan to use video in their marketing strategy over the next year.
So, your competition is climbing onto the bandwagon, if they aren’t already on it. You’ve seen how much audiences love video, how highly the experts praise it, and how competitors are using it to get a leg up. Don’t wait any longer and fall behind—contact the professionals at Frontier Marketing. We have years of experience in online marketing, and have the professional background necessary to create an effective video marketing strategy for your business. After all, there’s more to it than just filming and posting a video to your Facebook; the video has to be optimized like any other piece of content. Give us a call at (847) 254-0837 and we can discuss how you can use video to take your business to the next level.