As both a consumer and a business owner, you want the most bang for your buck. So when it comes to marketing, where do you invest the most resources to get the best results? Social media? Paid advertising? Emails marketing?
Actually, if you want to distribute your efforts in the most effective way, the marketing channel you should be paying the most attention to is search engine optimization, or SEO.
For the uninitiated, SEO is when you try to get your company website to appear as early and as often as possible in the search results on search engines like Google, Bing, or Yahoo. This is accomplished through a broad range of tactics, including content creation, web design, and more, all of which need to be optimized according to the current SEO best practices.
But what are the real benefits of SEO, and why do you need professional help to make the most of it?
How SEO Helps Your Business
Of all inbound marketing channels, SEO is rated as providing the highest return on investment (ROI).
That’s because not only does it attract the most visitors to your site of any marketing channel, but those visitors are twice as likely to become engaged and browse five or more pages on your site. This results in SEO being the top marketing channel for generating leads for both B2B and ecommerce companies.
But if being near the top of the search results page generates so many benefits, why not just pay to be at the top by purchasing a pay-per-click (PPC) ad? Well, while that may seem like a simple shortcut to success, like most shortcuts, you lose out when you try to cut corners.
When you use Google yourself, you likely almost never click on those first “sponsored” results, knowing that they’re ads, and go straight to the first few “real” natural results. And you’re not alone: less than half of search engine users look at PPC results, and 85% of total clicks are from natural links.
And while PPC ads are extremely expensive and short-lived, SEO offers lasting, compounding results that won’t break your bank. PPC costs small businesses an average of $9,000 to $10,000 per month, with more competitive keywords that are searched more often costing more. And as soon as you stop paying, your ad is gone.
SEO, on the other hand, is a long-term strategy whose real benefits first start to become noticeable in 2-6 months. But once you’ve done that work and made it to the top, maintaining your place is easier and relatively low-cost.
Why You Need a Team of Specialists
So maybe you see the benefit of SEO, but you’re unsure about partnering with someone else to get it done. Can’t you just do it yourself? Isn’t it just as easy as writing some blog posts and sprinkling in keywords?
Unfortunately, it’s not that easy. SEO requires a broad and complex strategy that involves optimizing content creation, web design, and more. Not only that, but you have to keep up with ever-changing industry standards and best practices. Google, for example, makes around 500 changes to their search algorithm every year now.
So it’s not enough to just find some keywords you want to rank for and throw them on your site. You need a dedicated team that specializes in search that keeps track of all the best practices and applies them effectively.
And if that’s what you’re looking for, you won’t find a better team than at Frontier Marketing. We specialize in online marketing and SEO and have years of education and experience in the subject, bringing together the expertise of content writers, graphic designers, and web developers to provide a complete SEO strategy for your business. So if you want to discuss how this number one marketing tool can benefit your business, give us a call.