About 65% of people are visual learners, people who engage best with information presented visually rather than through text, audio, or other means. So, if over half of people are best reached through imagery, is your business doing enough to reach them?
Unless your marketing strategy includes graphics from a professional graphic designer, you might not be getting their full attention, and you’re missing out on tactics that have become a key part of any good marketing strategy.
But not everyone wants or needs to hire their own in-house graphic designer. Frontier Marketing provides a full range of graphic design services and can fulfill all your design needs. That includes infographic subscriptions, social media graphics, branded PowerPoint presentations, and more.
Infographics have been rapidly growing in popularity among marketers over the past few years. This is because they’re easily scanned by busy readers, shared on social media more often than other content, easily embedded, and more.
Needless to say, they’re a great marketing tool for any company, so much so that traffic to a website increases an average 12% after an infographic is uploaded.
Infographics benefit you as a business owner because they increase web traffic and brand awareness, represent you as a subject expert, and provide SEO benefits as others sharing the infographic link your site.
Sign up to have infographics custom-made for your company, and you can reap those benefits regularly.
Social Media Graphics
One of the other ways graphic design can have a big impact on the success of your business’s online marketing strategy is the use of original graphics designed to be shared through your various social media channels.
Visual content is 40 times more likely to be shared on social media than other types of content, and text content accompanied by colored visuals is 80% more likely to be read than content without colored visuals.
Original graphic design gives you another type of content to share on your social media profiles and so it can give your social media strategy a big boost.
Branded PowerPoint Presentations
Whether you’re presenting at an industry convention, or to any other group of potential customers, investors, or business partners, a visual aid is a great tool both to help you organize your presentation and to help your viewers retain information.
In fact, when relevant images are paired with information, people retain 65% of that information three days later, versus only 10% when there are no images. This just reinforces how many people are visual learners, and the value that imagery plays in helping people remember what you’ve shown them.
And when your presentation is filled with original, branded graphic design, what they’ll remember is how polished and professional you and your company are.
Other Graphic Design Work
We also provide graphic design services for materials that include print materials such as:
- Annual reports
- Trifold brochures
- Service handouts
As well as website elements including
- Popup ads
Our in-house graphic designer has been producing quality design work both for our clients and for our own marketing materials. So if you like what you see, give us a call.
After all, they say you should “dress for the job you want,” because that’ll help get you there. So now, it’s time your business starts to like the company you strive to be, too.