As a business owner, you know firsthand the difference it makes to do something professionally versus simply picking it up and trying to do it yourself without any training or experience. What you may not know though is the difference it can make for your business to have a professional writer producing the content for your blog.
With social media getting all the hype these days, one might wonder if blogs are still relevant. But the truth is that blogs are more important to promoting your business than ever before, and professional writing services are the best way to take full advantage of this invaluable marketing tool.
Why Are Blogs Important?
There are three main benefits to maintaining a business blog: it generates new leads by driving traffic to your site, reinforces your image as an industry expert, and boosts your search engine optimization (SEO).
It used to be that you could just set up a Facebook page, start farming “likes,” and rake in the views and leads. But as Facebook has grown popular, they’ve introduced new algorithms that unclutter users’ feeds by not showing material they deem overly promotional and not relevant to the user, creating in a 30% drop in reach.
So how do you drive people to your site? Blogs. Companies with blogs have 97% more inbound links to their website, which results in 70% of people finding companies through blogs rather than ads. In the end, companies who blog get 67% more leads than ones who don’t.
Blogs are also good for your brand, because as you’re generating posts providing useful information to your customer base, you’re building your relationship with them and positioning yourself as an authority on your subject.
In fact, 60% of consumers say they feel more positive about a company after reading custom-written content on their website, and 81% say they trust information and advice from blogs.
The more your blog posts assist your readers, the more you establish yourself as an industry leader, and with every post you’ll cement yourself as a go-to resource on the subject. This results in higher conversion rates and long-term benefits.
Many of those long-term benefits stem from the SEO value that a blog provides. These days, Google’s algorithms for ranking pages in search results try to reward pages for being useful and relevant to readers, as measured by the amount of time the reader spends there, how many pages they browse on the site, and other factors.
Because blogs provide readers with useful information and advice, it remains the best way to improve your site’s search rankings. While the benefits may seem small at first, each post continues to draw in viewers month after month, so that with each month the inflow of viewers grows exponentially. Popular marketing blog Hubspot, for example, says that 90% of their new leads and 70% of their traffic each month comes from posts from previous months or even years.
Why Hire Professionals?
So, a blog offers clear benefits and is worth investing time into—but why hire professionals?
In large part, it has to do with those SEO benefits. Unless your blog is optimized for search, few people will see it.
At Frontier Marketing, we assign a professional content writer to handle your web content, including both blogs and website content. This involves not just the process of creating well-written posts, but adhering to the principles that make a blog rank high in search results. That means researching and properly using keywords, making sure the blog is the proper length, and ensuring that the content is original and useful.
So if you’re ready to reap the benefits of well-written and optimized content, your best bet is professional content writing services with Frontier.