Handouts can be quite the efficient approach to your marketing strategy. Every business person should carry something with them that briefly explains what their Business is all about. If printing up hundreds at a time gets pricey, keep in mind there are many ways to utilize a business handout.
An attachment: Attach to an email after speaking with your prospect to give them something to refer to while considering your services.
Follow-up mailer: Mail to someone who is requesting more information.
A Leave-behind: After a cold call meeting it is important to have something to hand to your prospect to keep you on their mind as the day goes on.
By giving these handouts to a select group of people you will keep printing costs low. If you have a good quality printer you can even try printing them out on your own (if you have a good-quality printer and paper).
Here are a few big things that should be included the content of a good handout:
A Compelling Headline: Make sure to capture the reader’s attention otherwise it will end up in the trash bin before you can say thank you. According to marketingimpactinc.com 35% of people who receive flyers rarely read them. And 33% read them half of the time. This is where an impactful header comes in handy.
Services: This is the bulk of your handout. Giving the prospect a brief list of your services can help them make connections to other services they may need that maybe they didn’t realize before.
Offer: People are 27% More likely to make a transaction when they think they are getting a good deal. Even if it is small, it is a good idea to have a bargaining chip. At the very least, use this part to tell them why you are their best choice.
A Good Design: Having a well-designed handout is equally, if not more, important than the content. Clip art is not going to cut it here. If design is not “your thing”, there are affordable ways around it. Hire a graphic designer. When you see the increase in business you’ll know it was worth it!
Thankfully, there are marketing companies like Frontier Marketing LLC who focus on helping businesses get the best out their marketing solutions. Call Frontier Marketing LLC today. Let’s get you started on a successful path to the marketing of tomorrow!