Optimize Your Site Performance on Google Chrome with these Three Simple Fixes
These days if you want to have a successful business, you need a website that performs well on Google Chrome. The popular web browser remains the top resource for people seeking goods and services on the Internet.
But what if your site is not performing well on Chrome for no apparent reason? You’ve done everything right by combining high-quality content and great looking web design; however, you’re still not attracting enough web traffic.
This problem likely stems from one of three technical issues with your site. And, lucky for you, there are ways to fix all three!
Here are three website issues you should fix for better performance on Google Chrome:
1) Improve Your Site’s Mobile Responsiveness
More than ever, people are using their mobile devices to surf the web. In recent years, smartphones and tablets overtook desktop computers as the most popular tools for internet browsing. And it’s been that way ever since.
Google was aware of this trend and adapted its search algorithm accordingly. This meant rewarding businesses that took the time to optimize their sites on mobile platforms. Savvy Internet marketers took
This year Google has begun using mobile-first indexing, making mobile optimization more critical than ever before. How your site performs on mobile devices will now be the primary factor Google considers when ranking the site in search results.
So, if your company’s site doesn’t have mobile responsiveness, then that’s probably why people aren’t visiting it. It’s not because they’re not interested in your fantastic content; it’s because they simply can’t find you.
You can fix this performance issue by investing in a mobile website builder and crafting content with the mobile format in mind. If you don’t have time or resources to improve your site’s mobile responsiveness, you can always hire an Internet marketing service to do it for you.
2) Increase Page Speeds
For some time now, Google Chrome has favored web pages that load faster, and it makes sense. After all, Google wants to give its users the best browsing experience possible. And who enjoys watching pages load for minutes at a time?
Google recently announced that in July 2018 it would start taking page speed into account when ranking mobile sites. Speed had previously only been a factor in desktop browsing. But because mobile browsing has become so prevalent, Google wants to favor speed there as well.
So how can you tell if your website is too slow? There are many free speed test resources available online, such as Google’s TestMySite or GTmetrix. These free tools are handy for identifying what is slowing your site down and making plans for how to speed it up. You can also use them to monitor the speeds of your competitors’ sites and compare them to your own.
Improving a website’s speed involves many small tweaks like reducing file sizes, decreasing page redirects, and monitoring page speeds over time. A professional web designer will have no problem making these fixes to get your site up to speed.
3) Secure Your Site to Avoid the Coming Stigma
Another significant change Google will make in July 2018 is it will start labeling non-HTTPS sites as “not secure.” This announcement is especially relevant for businesses because of the detrimental effect it could have on their online performance.
Google already gives a slight performance boost to secure websites, but once July rolls around, potential customers will likely start doing the same. People probably won’t feel comfortable doing business on your site if they know it’s not secure. And if your competitors’ websites are secure, then competing with them is going to be an uphill battle.
Don’t let a “not secure” label become a scarlet letter for your company’s website! Be sure to migrate to HTTPS before July.
Keep in mind that transferring to HTTPS is a lengthy process with multiple steps and variables. There are places on the web where you can find detailed instructions for doing it yourself. But unless you know what you’re doing, you should probably let web design professionals handle it for you.
Do you need help making these changes to your website? Let the experienced web designers at Frontier Marketing handle it for you! Give us a call today at 847-254-0837 so that we can take your site to the next frontier!