Over the years, we’ve discovered that many of our clients have similar questions about our services. So, to make things easier, we’ve compiled a list of those questions along with our answers to them. You can find them all below!
Digital marketing is the act of promoting or selling products or services on the Internet. Marketers perform digital marketing on many channels, including websites, search engines, social media, and emails.
Everyone is online nowadays, including three billion active social media users! Still, only 7% of search engine users will ever make it to the third page of search engine results. Plus, for every $1 spent on Google Ads, businesses can make an average of $2 in revenue! These are just a few statistics that show the importance of using digital marketing to its fullest potential.
The difference between mobile-friendly and mobile-responsive sites is mobile-friendly sites only scale down when viewed on mobile. In contrast, mobile-responsive sites adapt their formatting to the device they’re viewed on. So, no matter what device you view a mobile-responsive site on, it will always look and function its best.
Google now considers the mobile version of your site to be the primary version. And when Google thinks it’s important, it is!
To learn more about mobile-responsive websites, check out our blog on Google Chrome’s website requirements.
We would recommend that your company get a blog because it has many benefits. You can become an industry authority, build community, and add a more personal touch to your website. A blog can also improve your ranking results and increase your website traffic. Furthermore, it’s a great way to generate content to share on your other marketing channels.
SEO stands for search engine optimization. SEO involves using on-site and off-site tactics to improve your website’s search engine rankings.
Most Internet traffic comes from people searching the web. So, it is important that your company’s website shows up at or near the top of search results. Otherwise, web searchers won’t find you.
To learn more about the importance of SEO, read our blog on the subject.
Keywords are specific terms or phrases that people use to find what they are looking for on the web.
Yes! There are 3.03 BILLION users on social media. In other words, there are billions of potential customers for your business! You can use social media to promote your brand, interact with customers or potential customers, drive conversions, and more! To learn more, read our blog on how to use social media to build your customer base.
Your business should be on all the top social media channels. These include Google My Business, Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Absolutely! Email marketing shows the highest return on investment of any digital marketing channel! Therefore, it is the best way to get in front of your customers and potential customers. To learn more, read our blog, “Why and How Should I Be Using Email Marketing?”
Didn’t Find the Answer?
We didn’t cover everything, so if you haven’t found the answer you are looking for, send us a message! We love helping business owners and are happy to answer any questions you might have!