Facebook Ads Can Give You the Boost You Need—If You Use These Features
Facebook now has over a billion users and is still growing. This presents endless marketing opportunities for using Facebook ads to generate leads and conversions. So, how do you best leverage those ads to be most effective in boosting your business?
Facebook is always tweaking and adding to its services—we’ve all dealt with that odd mix of satisfaction and frustration when having to get used to a new version of Facebook after an update. What you may not know about is the range of options they’ve rolled out for making your Facebook ads better.
Here are some tools and tips that will help you stand out.
One of Facebook’s targeting tools is Lookalike Audiences. This tool finds potential customers who are similar to ones who already visit your page or are in your CRM.
You can use this tool to analyze data from one of three major sources:
- Lists you upload using the Custom Audiences feature.
- Installing a Facebook pixel on your site to create lookalike audiences for specific pages.
- The list of people who “like” your page.
The tool then generates a list of similar people that resemble your existing audience, helping you target your Facebook ads at people who fit the demographics you’re already catering to.
You probably already know how much social media users love visual content. An Instagram Ad is a big, very visual ad unit that integrates your Instagram and Facebook activities. It provides an opportunity for some additional creativity and a bolder call-to-action.
Lead ads uses pre-populated data so your users don’t have to fill out a form when entering your website. This eliminates the landing page step. Doing so boosts your lead quality, driving up your conversion rate and ROI. Remember, the easier you make it for someone to become a customer, the more likely they’ll be to do so.
Canvas is a tool that lets you design mobile ads that expand into interactive pieces of art. After clicking, the ad expands into an engaging full-screen experience. This beautiful, immersive format lets you pull users in and hold their attention while telling your brand story and promote your products and services.
The best part is that it’s optimized for load times using the same tech that makes images and videos load so fast on Facebook. In many cases, a Canvas ad loads as much as 10 times faster than a standard mobile website.
As you may have noticed as a user, Facebook has been moving more toward favoring video ads. Users tend to look more at video than other types of content. We’ve already discussed how much they love engaging visual content, and video ads are a useful way to tap into that.
Facebook also itself favors video and visual content, and makes it visible to more people. A video ad will likely give you the furthest reach compared to other types of content.
To truly leverage these and other platforms for your business as effectively as possible, you’ll need the help of an experienced and talented marketing team. Frontier Marketing is a team of expert specializing in web design, content writing, graphic design, and more. Give us a call at (847) 254-0837 today and take your business to the next frontier!