Blogs have come a long way since the early days of the internet. What was once merely an online extension of someone’s personal diary or journal has evolved into much, much more. Today blogs are used to provide information on all kinds of topics like cooking instructions, financial advice, vacation reviews, technology information, political discussions, and gardening tips. They are a great median to answer customer questions and help people solve problems. People commonly write blogs on subjects they are passionate about and have extensive knowledge in.
The one question you need to ask yourself is can you commit to a blog. It is important to have consistency behind the frequency of your posts. Whether it’s daily, weekly or monthly, pick a schedule and commit to it. Start by focusing on the reader’s perspective and frame the discussion in terms of their needs. Try thinking about skills you take for granted that someone else may love to learn more about. Be sure to include a compelling title and use a high quality image to pull the reader in. The most important thing is to be generous with your content and give your best stuff away for free. This is the perfect opportunity to demonstrate yourself as an expert in the field to readers. And don’t forget to make sure social media is integrated into your blog so people can easily share your content across all social channels. At the end of the day, it all comes back anyways.
There are a couple free platforms available to help you get started blogging. WordPress is a free web software that allows users to easily create professional blogs and websites. It is used by over 60 million people worldwide and is one of the most popular Content Management Systems available. WordPress has the capability to add a blog directly onto your website domain, giving you complete control over your blog and its content. Another free alternative to WordPress is Blogger. While just as user-friendly, Blogger is a Google product and is maintained exclusively on their server. This is a great tool for anyone that wants to start a blog and doesn’t have their own website.
The last step is to get your blog out to your audience. ShareThis is a useful, free tool that allows you to do just that. It’s a social media widget that creates social share buttons so your readers can easily pass on your blog content through email or on any social channel. ShareThis even has analytic and reporting capabilities so you can track the success of your blogging campaign.
Social Media Director for FEI Chicago